Ad for FX Lighting created at light-speed
Summary: A new ad was needed quickly. In about an hour, I took an existing beautiful photo we had and incorporated a visual theme – layered, colored and flowing imagery – to create an eye-catching ad. Executed with purpose and branded properly, it is my attitude that good design does not have to take a ridiculous amount of fussing to create. From start to finish, with the right focus and direction, a good designer can do great work without breaking the bank or missing urgent deadlines.
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